Brett Favre and Packers fumble PR snap
I grew up watching Detroit Lions football, but sadly I can only truly remember a couple of seasons with Barry Sanders. As a little girl, I elected to also watch and root for another more successful...
View ArticlePR Tips: Be honest.
Chris Botta, former VP of media relations for the NY Islanders, recently spoke at Hofstra and he made three key points during his talk about PR. Make sure everyone in the organization is on the same...
View ArticleBehind the scenes of Skategate
I came across this 2002 article from the Colorado Springs Gazette that gave a behind the scenes look of how the USOC public relations staff handled the Tonya Hardig and Nancy Kerrigan situation in...
View ArticleVick signs with Eagles & the PR aftermath
The Philadelphia Eagles announced the signing of Michael Vick to a two-year deal last Thursday night, sending shock waves around the sports world. While it would take me way too long to try to roundup...
View ArticleH1N1 vaccine causing PR problems for Canadian teams
Sports Business Daily has followed this interesting storyline of Canadian hockey teams taking the H1N1 vaccine and the public controversy that followed. Why is taking a vaccine a big deal? Millions of...
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